“Content Marketing is all the
marketing that’s left.”
- Seth Godin, New York Times bestselling author
The old way of marketing is DOA. This is where brands push ads at customers with consistent interruption.
New marketing is about connecting with the hearts and minds of audiences.
Today’s new marketing is a bigger opportunity than any business revolution that came along before (Factory or Industrial revolution) because people need and want access to ideas, not just access to large amounts of stale sales pitches.
Instead of spending $100,000 on advertising, spend even less on a great product that people want to talk about. Moreover, one that can found through search and on YouTube
Old marketing was about, “How many can we reach?”
New marketing is about, “Who we can touch and influence, bringing them on as new customers and brand advocates?”
Your Content. Their Beliefs.
Your content must offer ideas that solve problems, inspire new ideas, and share insights.
Your content must connect with your audience’s beliefs and core values.
Your content must be infused with fresh ideas; insights that they’ll talk about it and tell then others.
The gatekeepers have changed. Today’s technology has enabled the destruction of old gatekeepers. The new gatekeepers are those that have thousands of connections on LinkedIn, Instagram, TikTok, Facebook, YouTube, email, and many other channels.
What We Do. Really Well.
We figure out why the target needs to pay attention to you. We help your brand to develop the go-to information that they desperately need (books, videos, podcasts,courses, research, surveys, etc.) and give it to them.
Branded Content is the heart of new marketing and media publicity.
“Content Marketing is the new PR.” - Forbes
Telling an authentic story also means living an authentic life. In the new marketing world, you can’t fake it, so you have no choice but to be real.
Content marketing is not easy because you actually have to listen to your customers and know what their challenges are. No longer can a brand solve their marketing woes through buying advertising space.
You must make a connection to your customers, and get new customers, by focusing on their true pain points and healing them with valuable and actionable information.
We are Master Media Directors who can help you navigate the complex, ever-changing world of branding and content marketing so that you stand out as the go-to expert.
Green Dragon Communications was borne out of the 2020 quarantine, when two entrepreneurs decided to team up
to create a company dedicated to helping other businesses rise and from the economic troubles of this time...
Our entrepreneurs are highly experienced speakers on the subject of content marketing and brand awareness.
Learn more about their background and speaking experience...